Errett Lobban Cord: His Empire, His Motor Cars: Auburn, Cord, Duesenberg. Griffith Borgeson

Errett Lobban Cord: His Empire, His Motor Cars: Auburn, Cord, Duesenberg



Download Errett Lobban Cord: His Empire, His Motor Cars: Auburn, Cord, Duesenberg



Errett Lobban Cord: His Empire, His Motor Cars: Auburn, Cord, Duesenberg Griffith Borgeson ebook
Publisher: Automobile Quarterly, Incorporated
Page: 280
ISBN: 9780971146877

E.L. Cord was first and foremost a salesman, both of products and of himself. In 1924, after achieving great success as an automobile distributor, Cord became the man with enough talent and panache to lead the Auburn Automobile Company out of its slumber. By 1929, Auburn sales had increased 15-fold and Cord was the head of an empire. His Cord Corporation owned Lycoming Mfg. Co. (engines), Limousine Body Co. and Central Mfg. Co. (auto bodies), Century Airlines, and Duesenberg, among others. Cord's philosophy of automobile design (and salesmanship) might be summed up in two words: Novelty Sells. Though mechanically ordinary, his Auburn models, with outstanding styling and clever paint ...

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